Saturday, July 11, 2009
Upsell Vs. Cross-sell in eCommerce Sites - Aivea Commerce Server
An upsell is to get the customer to spend more money - buy a more expensive model of the same type of product, or add features / warranties that relate to the product in question. A cross-sell is to get the customer to spend more money buy adding more products from other categories than the product being viewed or purchased. "You may also like" recommendations “Recommended products” “You may also like” “Customers who bought X also bought” “Customers who viewed X also viewed” “Frequently bought together” “Stuff you need” (Radio Shack, for accessories) “Stuff you may want” (Radio Shack, for items in other categories) “More from this (category, brand, author, artist)” “Looks hot with” “Complete the look”
Saturday, July 11, 2009 5:06:28 PM (Pacific Standard Time, UTC-08:00)  #    Comments [0]
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