Saturday, June 27, 2009

Marketing Charts posts the top 10 converting ecommerce sites. If you follow the updates, you’ll see usual suspects like Schwans, Proflowers, 1800flowers, Office Depot and QVC popping up month after month. Sure, a lot of these retailers enjoy high conversion rates for no-brainer, repeat purchases but that kind of loyalty is earned — and requires a smooth checkout process to make it happen.

  • Strong SEO - to capture the long-tail searches of late-stage customers who are ready to buy
  • Free Shipping
  • Checkout without registration
  • Powerful in-site search and navigation - proven to increase conversion rate by ensuring shoppers find what they're looking for
  • Product reviews and ratings - proven to increase conversion by making shoppers more comfortable with their choices
  • Gift certificates - easy for shoppers and desired by recipients, gift certificate use has grown steadily for years
  • Back-orders - enables sales if the product is out of stock
  • Pre-orders - capture sales of exciting not-yet-available products
  • Multiple payment options - proven to increase conversion
  • Flexible promotions - can be time-limited to trigger purchase
  • Cart & Checkout - designed to combat common causes of cart abandonment
  • Please checkout www.aiveacommerceserver.com

    Friday, June 26, 2009 11:37:21 PM (Pacific Standard Time, UTC-08:00)  #    Comments [0]
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